“It was going to be based on those stakeholders.” “I wasn’t going to design the programming,” says Karmali. They’re the ones he needed to get buy-in from, the ones he needed to keep happy, and the ones he needed to help grow. After all, these were the stakeholders who would become most involved in the everyday operations of the program. So, Karmali turned to stakeholders in his network - from his staff to his partners - to build their needs into Marketcircle’s partnerships program. This Medium article by Stratos Innovation Group sums up co-design nicely: Co-design is the act of creating with stakeholders (business or customers) specifically within the design development process to ensure the results meet their needs and are usable.
To evaluate and build on a somewhat murky partnerships program, Karmali looked to a philosophy called co-design, also known as “end-user design” or “appreciative inquiry.” He also needed to learn the ins and outs of the SaaS partnerships world - from tech partnerships to channel partnerships and all of the jargon in between. Karmali was new to SaaS partnerships.Īnd what’s more, the now 40-employee business apps development company had a number of outstanding partners with no one managing those relationships.Karmali wanted to lay a foundation for Marketcircle’s partnerships program that would resonate with his team, his existing partners, and his future partners. The “partnerships program” may have been a bit messy before you arrived, but now you can swoop in and tidy up.Īmir Karmali, Director of Partner Relations at Marketcircle, found himself in unfamiliar territory when he joined the Marketcircle team just six months ago.
The more likely story is that on your first day you’re more than a little overwhelmed by scattered partnership materials, long lost contacts, and more than a few underwhelmed partners to bring afloat.
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On your first day in the new gig, your CEO sends you a top-secret, partner-manager-only password that unlocks the status of every partnership in the history of the company, including exact contacts and their outstanding tasks. If you’ve just joined a tech company as their new Head of Partnerships, congrats!
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